April 28, 2022

Outdoor Directional Signs: Sign Company Product Focus

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In today's competitive market, it is more important than ever to make sure your business is attracting the right customers and making your current customers' shopping experience as pleasant and memorable as possible. One of the best ways you can do this is by creating high-quality, visually appealing directional and wayfinding signs for your business. A simple sign design can go a long way toward helping potential customers find their way to your retail location. For outdoor directional signage that will not only help shoppers find your business but also support all of your marketing efforts, look no further than Priority Signs & Graphics in Dallas-Fort Worth. Our talented team of graphic design and sign construction professionals will take the time to understand what information you need on these signs and how we can best serve your needs. Here is a breakdown of what you need to know about exterior directional signage.

What Is an Outdoor Directional Sign?

When looking to attract customers, businesses will often use outdoor directional signs on poles or pillars to help people find their location. Often these directional business signs are large enough to clearly read from the street and include graphics for ease of identification. Easily moving customers to and through your business, wayfinding is maximized when installed in high-traffic locations. This is because the signage makes you stand out so customers can find you and get what they need.

Making an Outdoor Directional Sign

At Priority Signs & Graphics, we make signs with a variety of materials: vinyl, plastic, acrylic, wood, and aluminum. Wayfinding signs can be made with these materials too, but primarily you will come across directional signs that are aluminum. This is because aluminum does not rust, is flexible for fabrication, and it holds paint well. We can combine other services to craft any wayfinding concept you have in mind. For example, pole and pylon signs are great for visibility and make for terrific platforms to mount your directional signs on.

Sizes of Outdoor Directional Signs

Businesses come in all sorts of shapes and sizes. Likewise, so too does their signage. Depending on the context of your outdoor directional signage, they can range from large to small. For example, monument signs are meant to be big and make a statement. Fashioning one of these as an outdoor directions sign will require a much larger sign than a directional traffic sign. Similarly, wayfinding banners in a parking center are massive relative to signs mounted on poles outside of your building. When you work with Priority Signs & Graphics, our talented team of sign construction professionals will craft solutions that meet all of your signage needs, no matter how big or small they may be.

Examples of Outdoor Directional Signs

As evidenced by all the different sizes directional wayfinding signs come in, this signage takes form in a variety of examples. Outside of just being an arrow pointing to your building, exterior directional signage is often used by businesses to organize the paths on their property. For example, you will find many outdoor signs in parking lots. These include roadway signs, handicapped signs, and directional indicators. These all help direct traffic so your property is safe, but they also help customers find where they need to go in case of an emergency. In the same way that directional signs for businesses make it convenient to find their building, this parking lot signage does the same so customers can easily navigate the environment. Some clients even install their signs with lights or reflectors so they catch the attention of customers. Choose Priority Signs & Graphics to upgrade your business’s campus.

To make your building easy to find, and communicate information with your customers, get outdoor directional signage from Priority Signs & Graphics. To learn more about how signs can help your Dallas-Fort Worth business, contact us and get a free quote today!

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