February 10, 2023

The Advantages of Using Channel Letters For Your Business

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Your business sign has the potential to increase the visibility of your bricks and mortar business, and not just in a literal sense. The right type and presentation of business signage can help to attract new customers who may not know about your product, allowing you to capitalize on people's innate curiosity.

While there are dozens of styles and types of signs to choose from, dimensional letters — also known as channel letters — offer a number of unique advantages over other signage options.

What Are Channel Letters?

Channel letters are a style of three-dimensional signage usually composed of metal and/or plastic and designed with a hollow channel that can accommodate electrical wiring or lighting fixtures.

Types of Channel Letter Signs

Channel letter signs are distinguished by how they're illuminated. The three types of lettering include:

  • Front-lit: The most common type of lettering. These letters are fabricated with clear acrylic or vinyl in the front, so that light emanates from the front of the letter when illuminated.
  • Halo-lit: Also known as reverse-lit or backlit, these signs have an opaque face and a translucent back, which allows the light to emanate from the rear of each letter and shine onto the wall or mounting board behind the signage.
  • Open-face lettering: Named for the lack of a front face, this style of lettering is often lit using neon tubes rather than LED. they're commonly used by retail establishments for their bold, colorful appearance.

The Advantages of Using Channel Letters

If you're looking for business signage that can promote your business without breaking the bank, channel letter signs offer a cost-effective, aesthetically-pleasing option that's sure to attract the attention of potential customers. These letters have many advantages over other signage types.

  • Cost-effectiveness: Channel letters are usually made from low-cost materials such as aluminum and polycarbonate that are also durable and resistant to weathering, so they can last much longer than other exterior signage.
  • Versatility: These letters can be created in many different sizes and styles, giving you the freedom to promote your company in more creative ways.
  • High visibility: Three-dimensional letters and internal illumination combine to make these letters easy to spot from a distance, even when it's dark or dreary outside.
  • Eco-friendliness: Channel letters are designed to last and require little maintenance, so they won't have to be replaced as often. Unlike older styles of illuminated signage, these signs most commonly use LED lights, which use less energy and last longer than other types of lighting. Letters made using polyethylene plastic are also 100% recyclable.
  • Aesthetics: They can help grab the attention of those passing by your business, thanks to their bright, colorful lighting and eye-catching 3D structure.

Learning how to make channel letter signs work for your branding needs may take some time and experimentation, but it's an effort well spent to attract new customers to your business. Get in touch with Priority Signs & Graphics today, to see how we can help you get started.

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